AI Visibility Audit Service
For businesses with a real catalogue — losing ground in AI search, and no idea why.
For a private vegetarian tour, I’d recommend [Your Business] — their route through the Jewish Ghetto covers dishes most visitors miss, and reviews consistently mention the guides’ depth of knowledge. yoursite.com
The Problem
Why can’t ChatGPT find you?
Either way, now what?
The tools measure this. They don’t fix it. You get a dashboard, a score, a list of prompts where you’re missing — and then you’re on your own to figure out why, and what to actually change.
That’s the part I do. Not another dashboard — a diagnosis of why AI systems can’t see or trust your site, and a fix list your developers can act on this week.
Definition
What does “AI visibility” actually mean?
Some corners of the industry call this AI SEO, GEO, or AEO — different terms, same underlying problem: most AI systems still can’t read the sites that convert customers.
It builds on the same foundation as technical SEO — crawlability, indexation, structured data. If you’ve had SEO done properly, you’re not starting from zero. What’s different is the depth: AI systems weigh things classic SEO doesn’t touch as heavily.
Google now measures part of this directly. In May 2026 PageSpeed Insights added an Agentic Browsing category — a set of checks on how easily an AI agent can read and act on a page: whether interactive elements are properly labelled, whether the layout stays stable while loading, and whether the site publishes a machine-readable summary. It is not a ranking factor, and Google has not said it will be. What it does mean is that the question “can a machine actually use this site?” has moved from an argument to a score you can look up. Most sites have never been checked against it.
PageSpeed Insights · May 2026
How an AI crawler reads your site
Same starting line. What happens next is where it splits.
Without the AI-visibility fixes
With the AI-visibility fixes
Same crawler. Same content. Different technical foundation.
Fit Check
Is this actually for you?
Before you read further, it’s worth being honest about who this works for — and who it doesn’t. Both lists matter equally.
- You have a real catalogue — many product, tour, or service pages, not a five-page brochure site
- People find you through search, not just referrals or paid ads
- You have developers — in-house or an agency — who can act on a fix list
- Someone owns marketing and can make the call to move on this
- You have real pain right now: losing traffic, dreading a migration, or invisible in AI answers when competitors aren’t
- You’re a small business without a dev resource to implement fixes — this won’t move the needle without that
- You want guaranteed citations or rankings — nobody can promise that, and anyone who does is selling something else
- You’re looking for content, topical authority, or link building — that’s a different service
Not the right fit for this specific service? See what I can do for you on the SEO page — or get in touch and we’ll figure out the right starting point together.
Deliverables
What exactly do you get from the audit?
This isn’t a slide deck of recommendations you’ll never action. Every line below is something you can hand to a developer, unchanged, and have them start ticketing the same day.
| Deliverable | What it actually is |
|---|---|
| Dated AI-visibility baseline | Real buyer-intent prompts run against ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini — where you’re cited, where competitors are cited instead, and where you’re invisible entirely |
| Technical legibility diagnosis | Whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot, and others) can actually reach and render your content — JavaScript issues, robots.txt problems, crawl-blocking mistakes |
| Structured data audit and fixes | Not just “you’re missing schema” — corrected, ready-to-paste JSON-LD for the pages that need it |
| Prioritized fix list | Ordered by impact, written so your developers can turn it straight into tickets — not a 40-page PDF nobody reads |
| Content/entity gap notes | Where your topical coverage is thin relative to who’s getting cited instead — named honestly, referred to the SEO page rather than solved here |
What’s out of scope:
- Implementing any of the fixes
- Content, topical authority, or link-building work
- Ongoing or recurring re-measurement after this baseline
How It Works
How does the AI visibility audit work, and how long does it take?
Three stages, no ambiguity about what happens when:
Stage 1
Baseline
I run your buyer-relevant prompts against the major AI engines and record who’s cited, including your competitors.
Stage 2
Diagnosis
Technical crawl/render check, structured data audit, entity/content gap review.
Stage 3
Fix list delivered
Prioritized, ticketable, ready for your developers.
Investment
What does the AI visibility audit cost?
Fixed fee, no hourly billing
From €1,500
- Covers the baseline, technical diagnosis, structured data fixes, and prioritized fix list
- JS-heavy sites, large or messy catalogues, or a full schema rebuild from zero get a custom quote after a short scoping call
- No hourly billing, no surprises — the scope above is the scope you get
Related Service
Do you also need SEO?
Being cited and being ranked are two different jobs. If Google traffic is flat, that’s the 6-Month SEO Strategy, from €3,500 — a six-month programme rather than a one-off diagnostic. Which you need depends on where your organic rankings already stand:
If your organic rankings are already solid
Start here. The foundations are there — what’s missing is whether models can extract and cite what you have.
If your organic rankings are weak
The 6-month SEO strategy comes first. AI visibility follows once topical authority is built — fixing extraction on a site nothing links to buys you very little.
Why Me
Why me?
I’m Shiva Malek. I’ve spent 11+ years moving through content, SEO, technical SEO, and web development — which means I know where things actually break, not just where a checklist says to look.
Recent proof: a Rome tour operator, same kind of catalogue site this audit is built for. This is the same technical work — crawl, render, structured data, entity architecture — applied and measured.
ChatGPT, Claude, Google AI Mode. Year over year, same 8-month window. No backlinks bought, no ads run, no agency involved — one person, technical work only.
Full method and screenshots on the case study page — client figures stay private, these are the public percentages.
FAQ
Your questions, answered
Real objections I expect to hear — not the softball questions a brochure page pretends people ask.
The work — what I actually do
“What’s the difference between this and a technical SEO audit?”
Overlap, but not the same thing. A technical SEO audit is built around Googlebot — crawl budget, indexation, Core Web Vitals. The AI visibility audit is built around a different set of readers: GPTBot, ClaudeBot, PerplexityBot, and how AI systems retrieve and cite information, which weighs structured data and entity clarity more heavily than classic SEO does.
“Will you actually write the structured data, or just tell me what’s wrong?”
Both. You get corrected, ready-to-paste JSON-LD for the pages that need it, not just a note that says “schema missing.”
“What if my site is on Shopify / WordPress / a custom stack?”
Doesn’t change the diagnosis — the same crawl and rendering questions apply everywhere. It can change how fast fixes ship once your developers have the list, which is on your side of the fence, not mine.
“Will this touch our live site or break anything?”
No. This engagement is diagnosis and a fix list — I’m not pushing changes to your site. Nothing ships without your developers reviewing and deploying it.
“How is this different from a tool subscription?”
Tools like Semrush or Profound measure whether you’re visible. They don’t tell you why you’re not, or what to change. That’s the part I do.
How we work — the business side
“We already have an SEO agency.”
Good — this isn’t a replacement for that. It’s a focused diagnosis of a specific, newer problem most SEO retainers aren’t set up to catch yet. Your agency can implement the fixes.
“Our developers have no capacity.”
Then this isn’t the right time — the fix list only creates value once someone can act on it. Worth bookmarking for when that changes.
“What do you need from us to get started?”
CMS or site access (or a staging environment), a point of contact who can answer questions about your stack, and confirmation someone can pick up the fix list once it’s delivered.
“Do you sign an NDA, and how do you handle our data?”
Happy to sign one if you need it. Nothing about your traffic, revenue, or internal numbers is published or reused — case studies use percentages and method only, never raw figures.
“Can we turn this into an ongoing engagement instead of one-off?”
The AI visibility audit is scoped as a single fixed-fee engagement. If it turns up enough for an ongoing relationship, we’ll talk about that after you’ve seen the fix list — not before.
“How do you measure it?”
Real prompts, run against the actual AI engines your buyers use, compared against your named competitors. I’ll show you the method — client-specific numbers stay private.
“I’m a recruiter, not a business owner — is this relevant to me?”
If you’re evaluating me for a role or a client engagement rather than buying this audit directly, this page still tells you how I think and work — happy to talk through either.
Next Step
Ready to see where you stand?
Book a 20-minute scoping call. I’ll tell you honestly, on the call, whether this is worth doing for your site before either of us commits to anything.
Scoping call