Writing on AI visibility and technical SEO
I write about what actually makes a site legible to Google and to the models now answering on its behalf — technical SEO, structured data, and how machines actually read a page. First person, real client data, no vendor guesswork. This is where that gets published, starting with the first piece below.
How AI engines actually find, read and cite a website
Read MoreHow AI engines actually find, read and cite a website
Does llms.txt actually do anything?
Read MoreDoes llms.txt actually do anything?
How to measure whether AI actually cites your business
Read MoreHow to measure whether AI actually cites your business